re-engage customers after purchase with return incentives
Configured time: 21 · with mediaSegmentation and automation to retain frozen food customers
Myraka Almacén De Frío uses automation and segmentation to encourage repeat purchases and avoid generic communication.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed, and creates an efficient repurchase cadence.
A feature connected to the customer's real workflow.
Online store specializing in frozen foods, offering a variety that includes fruits, vegetables, breaded items, desserts, gluten-free products, vegetarian, vegan, seafood and ready meals. Target audience are consumers seeking convenience, options for dietary restrictions and high-quality frozen foods. Encourage repeat purchases and keep customers active through segmented and automated communication, avoiding generic messages and spam.
Use automation to send discount coupons to customers after purchase, and segment by tags for mass campaigns targeted to specific audiences such as new customers, inactive customers, and top customers.
01
Incentivo à recompra com cupom
02
Segmented and personalized communication
03
Reduce manual work through automation
04
Evita envio de mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keeping customers engaged in a competitive market by preventing generic messages from causing disinterest or being marked as spam. Implementing repurchase automation with coupons and heavy use of segmented mass campaigns via tags to send personalized, relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Order Paid: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Audience segmentation by specific tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
04
Sending targeted mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Automation to send coupons after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
06
Monitoring engagement and adjusting campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentation prevents brand damage from generic messages
Automação reduz esforço manual e aumenta eficiência
Relevant communication increases the chances of repeat purchases
Using coupons is effective for reactivating customers
Expand the use of automations to include payment reminders and order confirmations, as well as explore new segmentations for even more personalized campaigns.
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