activates customers post-purchase with return incentives
Configured time: 21 · with mediumSegmentation and automation to foster loyalty among frozen food customers
Myraka Almacén De Frío uses automation and segmentation to encourage repurchase and avoid generic communication.
Summary: Helps recover sales opportunities, reduces manual team effort, keeps clients informed, and creates an efficient re-purchase cadence.
A feature connected to the client's real routine.
Online store specialized in frozen foods, with a variety including fruits, vegetables, breaded products, desserts, gluten-free items, vegetarian, vegan, fish, and ready-to-eat meals. The target audience are consumers seeking practicality, options for dietary restrictions, and high-quality frozen foods. Encourage re-purchase and keep customers active through segmented and automated communication, avoiding generic messages and spam.
Using automation to send discount coupons to customers after purchase, segmentation by tags for large campaigns targeted at specific audiences such as new, inactive, and best customers.
01
Incentivo à recompra com cupom
02
Segmented and personalized communication
03
Reduction of manual work via automation.
04
Evita envio de mensagens genéricas e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive market, avoiding generic messages that cause disinterest or are considered spam. Implementation of re-purchase automation with coupons and intensive mass campaigns segmented via tags to send personalized and relevant messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
Recent use: Order Paid: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Audience segmentation by specific tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
04
Delivery of targeted bulk campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Automation for sending coupons after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Monitoring engagement and adjusting campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentation prevents brand wear from generic messages
Automação reduz esforço manual e aumenta eficiência
Relevant communication increases re-purchase chances
Using coupons is effective for reactivating customers
Expand automation to include payment reminders and order confirmations, as well as exploring new segmentations for even more personalized campaigns.
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