WPP Marketing
Plans
Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Efficient automation for engagement and support in digital products

Orabolas Digital uses WPP Marketing automations to improve communication and support in digital marketing.

Digital products Automação Automatic messages WPP Marketing Wix integration Digital marketing

Summary: More agile and organized communication, reduction of manual team effort, customers always informed about their orders and shipments, and automated support that contributes to greater satisfaction.

A feature connected to the client's real routine.

Orabolas Digital is a company specialized in smart strategy and marketing, serving businesses and brands seeking to enhance their digital presence and communication with customers. Guaranteeing agile and automated communication to welcome new customers, confirm orders, and keep clients informed about their shipments.

Use of automations configured in WPP Marketing platform for automatic sending of welcome messages, approved order confirmations, and updates on shipping and tracking, integrated with the Wix system.

01 reduces manual work
02 mantem clientes informados
03 Automates transactional communication
04 Improves customer support

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient and personalized communication with customers in a digital marketing scenario, avoiding generic messages and ensuring agility in service and support. Adoption of WPP Marketing automations for essential transactional messages, integrated with Wix, which automate processes of order reception, confirmation, and updates, enhancing the customer experience.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Atualizacao de envio Confirmacao de pedido
Welcome for new clients

automatically welcome new customers with message

Active automation
Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation
Confirmacao de pedido

Automatically confirm approved orders

Active automation

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
automatic sending of welcome messages to new customers The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic updates on shipping and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Automation simplifies essential communication

Wix platform integration facilitates operation

Avoiding generic messages improves customer experience

Evaluate implementing segmented campaigns to boost engagement, explore additional platform resources for creating a reorder cadence and expanding automated support.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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