welcomes new customers with an automatic message
Active automationSegmented communication that values customers and speeds up processes
ZimÀ Essentials uses automations and segmentation to enhance communication and the shopping experience.
Summary: Reduction of manual work in communications, better organization of campaigns by segment, more informed and engaged customers, and the creation of a contact flow that encourages repeat purchases and customer loyalty.
A feature connected to the customer's real workflow.
ZimÀ Essentials is an online store specializing in jewelry, fashion jewelry and watches, serving consumers interested in fashion accessories. The store offers online payment and free shipping above a certain order value, focusing on the direct-to-consumer shopping experience. Improve communication with customers by keeping them informed about orders and shipments, and create a contact cadence that encourages repeat purchases and customer loyalty.
Use of automations configured to send automated welcome messages to new customers, confirmation of approved orders, and updates on shipping and tracking. Audience segmentation by tags to avoid generic communication and spam, directing specific messages to groups such as new customers, at-risk customers, inactive customers, and recent purchasers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding the sending of generic messages that may be perceived as spam, while keeping the customer informed about order status in an automated way. Implement message automations for welcome, order confirmation and shipping updates, combined with tag-based segmentation that enables targeted campaigns for specific audiences, optimizing engagement and the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome, confirmation and shipping update messages automatically
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas permite campanhas direcionadas a públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de e-commerce mantém dados sincronizados
This step keeps service, sales, campaign or support connected to the conversation history.
04
customized messages prevent spam and increase engagement
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar comunicação genérica e melhorar engajamento
automation reduces manual effort and speeds up communication
Keeping the customer informed throughout the entire purchasing journey increases satisfaction
targeted campaigns help recover customers and encourage repeat purchases
Expand the use of segmentation for specific promotional campaigns, implement abandoned cart messages, and encourage reviews to strengthen relationships and increase customer engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.