automatically welcome new customers with message
Active automationSegmented communication that values customers and streamlines processes
ZimÀ Essentials uses automation and segmentation to improve communication and shopping experience.
Summary: Reduction of manual work in communication, better organization of campaigns by segment, more informed and engaged customers, as well as the creation of a contact flow that promotes repurchase and loyalty.
A feature connected to the client's real routine.
ZimÀ Essentials is an online store specializing in jewelry, semi-jewelry, and watches, serving consumers interested in fashion accessories. The store offers online payment and free shipping from a certain amount, focusing on the direct shopping experience for the end consumer. Improve communication with customers, keeping them informed about orders and shipments, as well as creating a contact cadence that encourages repurchase and loyalty.
Use of automations configured to send automatic welcome messages to new customers, confirmation of approved orders, and updates on shipping and tracking. Audience segmentation by tags to avoid generic communication and spam, directing specific messages to groups such as new customers, at-risk, inactive, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates a re-purchase cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding sending generic messages that can be perceived as spam, as well as keeping the customer informed about order status automatically. Implementation of message automations for welcomes, order confirmation, and shipping updates, combined with segmentation by tags that allows targeted campaigns for specific audiences, optimizing engagement and customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation automatically sends welcome, confirmation, and shipping update messages
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas permite campanhas direcionadas a públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de e-commerce mantém dados sincronizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
personalized messages prevent spam and increase engagement
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação é essencial para evitar comunicação genérica e melhorar engajamento
automation reduces manual effort and speeds up communication
keeping the customer informed throughout the purchase journey increases satisfaction
targeted campaigns help recover customers and encourage re-purchase
Expand the use of segmentation for specific promotional campaigns, implement abandoned cart messages, and encourage reviews to strengthen the relationship and increase customer engagement.
Want to implement WPP Marketing on your company's WhatsApp?
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