welcomes new customers with an automatic message
Active automationQuitAir enhances segmented communication and automations for a better customer experience
QuitAir uses automations and segmentation to inform customers and organize campaigns without generic messaging.
Summary: Reduced manual work in communication, increased efficiency in order follow-up, improved customer experience, and organization of campaigns by relevant segments.
A feature connected to the customer's real workflow.
QuitAir is an Argentine online store that offers harm-reduction consumer products, focused on preserving the ritual of use with a variety of colors and flavors. Its audience looks for healthy alternatives for ritual consumption, valuing safety and well-being. Improve customer communication through automations that notify about orders and shipping, and through segmented campaigns to avoid generic messages and increase the relevance of communications.
Active automation for welcome messages to new customers, automatic confirmation of approved orders, and shipping updates with tracking. Tag-based segmentation to separate audiences and campaigns, avoiding spam and communicating in a personalized way.
01
recovers sales opportunities
02
reduz trabalho manual na comunicação
03
keeps customers informed about orders and shipments
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with customers is relevant and personalized, avoiding generic messages and keeping customers informed throughout the purchase and delivery process. Implement automations for welcome messages, order confirmation and shipping updates, combined with audience segmentation via tags to organize specific, targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para recepcionar novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipment update with tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation to send targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
targeted campaigns for specific audiences that avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
a segmentação evita comunicação genérica e melhora o engajamento
automação reduz trabalho manual e aumenta eficiência
keeping customers informed during the purchase process builds trust
organizing campaigns by segments makes planning and results easier
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features to deepen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.