keeps the customer informed about shipping and tracking
Active automationAutomation and segmentation for personalized communication in handmade decor
ConcretaFG uses automations and segmentation to improve communication and the buying experience for exclusive concrete and granilite parts.
Summary: Reduced manual work in communication, increased customer satisfaction from receiving accurate real-time information, and organized segmented campaigns that strengthen relationships and encourage repeat purchases.
A feature connected to the customer's real workflow.
ConcretaFG offers exclusive handmade decorative pieces in concrete and granilite to transform residential spaces. The target audience is consumers interested in home decor and unique handcrafted items. The company sells online with discounts for first purchases and payment via PIX, using the Nuvemshop platform. Improve customer communication through automations that confirm orders and provide shipping updates, and segment audiences to avoid generic messages and spam, promoting a personalized and efficient experience.
Active automation for automatic confirmation of approved orders and continuous shipment status updates, keeping the customer informed. Audience segmentation by tags to target campaigns and messages specific to customer profile and behavior.
01
Reduce manual work in communication
02
Customer notified about orders and shipments
03
Personalized communication through segmentation
04
Evita mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for customers of a handmade decor e-commerce store, avoiding generic messages and keeping customers informed throughout the purchase and delivery process. Implement automations for order confirmation and shipping updates, plus tagging-based segmentation for targeted campaigns, avoiding spam and promoting relevant messages for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Active automation for automatic order confirmation
The company quickly understands where WhatsApp fits into the journey.
02
Active automation for updating shipping status
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending targeted messages to audiences such as new and active customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automação reduz esforço manual e aumenta eficiência
Segmentation is essential to avoid generic communication
Manter o cliente informado melhora a experiência de compra
Personalized campaigns strengthen customer relationships
Evaluate activating a welcome automation for new customers and explore targeted mass campaigns to increase engagement and retention, while maintaining personalization and avoiding generic communication.
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