automatically welcome new customers with message
Active automationAutomation and segmentation for engagement in poetic objects
Contem Bolo uses automations and segmentation to communicate heartfelt gifts efficiently and with customization.
Summary: Reduction of manual work in communication, keeping customers informed about their orders, creating a reorder cadence, and organizing campaigns by specific segments.
A feature connected to the client's real routine.
Store focused on poetic objects and affectionate gifts, highlighting artistic ceramics with poetry, serving consumers interested in decoration and unique gifts. Keep customers informed about orders, welcome new customers, and engage segmented audiences to increase communication relevance.
Use of automations for welcome messages, order confirmation, and shipping updates, as well as targeted mass campaigns segmented by labels that identify different audiences such as new customers, at-risk, inactive, and recent buyers.
01
Personalized reception for new customers
02
Atualização automática sobre envio e rastreamento
03
Confirmação automática de pedidos
04
Segmented communication that avoids spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that communication with customers is personalized and efficient, avoiding generic messages perceived as spam, and maintaining engagement with diverse audiences. Implementation of automations for key messages in the purchase cycle and use of segmentation for mass campaigns, organizing audiences by behavior and purchase history.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for welcome, order confirmation, and updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation by tags for mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending specific messages to groups such as new customers, inactive, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automation reduces manual effort and enhances customer experience
Personalized messages increase engagement and positive brand perception
Organizing campaigns by customer behavior eases management and results
Expand the use of automations to include reorder and evaluation messages, as well as integrate new channels to increase the reach of segmented campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.