recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and payment reminder automation
Skopos uses WPP Marketing automations to recover sales and remind about payments, improving the customer experience.
Summary: Improves re-engagement with customers who showed interest, reduces the team’s manual work, and keeps the customer informed throughout the purchasing process.
A feature connected to the customer's real workflow.
Skopos is a retail business focused on women's fashion and accessories, with an online store offering products such as dresses, bikinis and embroidered pieces, serving consumers interested in fashion. Recover interrupted sales opportunities and remind customers about pending payments to increase order completion.
Active automation messages to customers who abandoned their cart after a configured time, and send reminders to those with pending payments, keeping the customer informed and encouraging completion of the purchase.
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recovers sales opportunities
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reduces manual work
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mantem clientes informados
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makes checkout easier
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales from cart abandonment and reduce delinquency from incomplete payments without overburdening the team with manual messages. Implementation of WPP Marketing’s abandoned cart recovery and pending payment reminder automations, integrated with Skopos ecommerce.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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automated message for abandoned cart after configured time
The company quickly understands where WhatsApp fits into the journey.
02
automatic reminder for pending payment
This step keeps service, sales, campaign or support connected to the conversation history.
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direct integration with ecommerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation reduces manual team effort
timely communication increases conversion chances
ecommerce integration is essential for efficiency
Assess enabling new automations, such as welcome messages and order confirmations, and explore segmentation for future mass campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.