recover customers who started a purchase but didn’t finish
Configured time: 60Intelligent automation for engagement and recovery in pop fashion
Cápsulashop uses automations and segmentation to recover carts, encourage first purchases and notify about shipping.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed, and creates a relevant, segmented contact cadence that strengthens relationships.
A feature connected to the customer's real workflow.
Online store specializing in T-shirts and accessories featuring exclusive pop culture designs, serving young people and fans of casual, creative fashion, with a focus on personalized experience and segmented communication. Recover sales opportunities, encourage first purchases, and keep customers informed about order status, avoiding generic messages and spam.
Use automations configured to recover customers who abandoned their cart, nurture potential buyers at the moment of interest, and update customers about shipping—everything supported by tag-based segmentation for targeted campaigns.
01
Abandoned cart recovery
02
Incentivo à primeira compra
03
Atualização automática de envio
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged in a competitive online fashion market, avoiding lost sales from abandoned carts and generic messaging that can cause disinterest or be perceived as spam. Implement WPP Marketing automations for cart recovery, first-purchase incentives, and shipping updates, combined with tag-based segmentation to personalize messages according to customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: heavy use
Recent use: Order Shipping: heavy use
Recent use: Cart Recovery: high usage
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends message to customers who abandoned cart after configured time
The company quickly understands where WhatsApp fits into the journey.
02
Encouraging message sent to customers who have shown interest but haven't purchased yet
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic customer update on shipping status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to send specific messages to distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Integrated automation reduces manual effort and increases efficiency
Keeping the customer informed improves perception and trust
Targeted campaigns increase relevance and engagement
Expand the use of targeting for large-scale, directed campaigns, explore additional automations for order confirmation and repurchase, and continuously monitor the experience for adjustments and improvements.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.