automatically welcome new customers with message
Active automationIntegrated automation to improve communication and customer experience
Cabelô uses automation and segmentation to engage customers and optimize communication in beauty e-commerce.
Summary: Cabelô managed to reduce the team's manual work, keep customers updated on their orders, and create a segmented communication cadence that strengthens the relationship and avoids irrelevant messages.
A feature connected to the client's real routine.
Cabelô is an online store specializing in Brazilian and Vietnamese hair, as well as a cosmetic line, with shipping throughout Brazil. The target audience is consumers interested in hair care and cosmetics who seek practicality and information during the purchase. The goal is to improve customer relationships through automated and segmented communication, keeping them informed, reducing manual work, and creating a smoother shopping experience.
Cabelô uses automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipping and tracking. Tag segmentation allows campaigns and communications to be targeted to specific audiences, avoiding generic messages or spam.
01
Reducing manual work with automations
02
Keeping the customer informed about orders and shipments
03
Segmented communication to avoid generic messages
04
Improved customer relationship and engagement
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged throughout the purchase process, without overloading the team with manual tasks and avoiding generic communication that can be perceived as spam. Implement automations for essential messages and tag segmentation to send personalized communications according to the customer's profile, such as new buyers and customers at different relationship stages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages for new clients
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag segmentation to target campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation facilitates efficient communication
Segmentação evita spam e aumenta relevância das mensagens
Automated messages enhance the customer experience
Organization by customer profile optimizes campaigns
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new features for automated support and personalized loyalty messages.
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