automatically welcome new customers with message
Active automationSegmented communication that values each Madú Jewelry customer.
Madú Jewelry uses automations and segmentation from WPP Marketing to personalize contact with jewelry and wedding band customers.
Summary: Reducing manual work in communication, increasing customer satisfaction through clear and personalized information, efficiently organizing campaigns by segment, and creating a cadence for repurchase.
A feature connected to the client's real routine.
Madú Jewelry is an e-commerce focused on jewelry and wedding bands for dating, engagement, and marriage, with certified products in 950/925 silver and 18k gold. The target audience includes people seeking jewelry for relationships, fiancés, couples, and consumers of silver and gold jewelry. Keep customers informed and engaged throughout the purchase journey, avoid generic communication, strengthen relationships with segmented audiences, and encourage repurchase.
Use of automations configured to send automatic welcome messages to new customers, order confirmation, and shipping updates with tracking. Campaigns are sent with precise segmentation using tags to separate audiences, avoiding spam and generic messages.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates a re-purchase cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for jewelry customers, avoiding generic messages that could cause disinterest or spam feeling, as well as keeping the customer informed throughout the purchase process. Implementation of automations for welcome, order confirmation, and shipping updates by WPP Marketing, combined with segmented campaigns that use tags to identify and direct specific messages to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
segmentação de públicos via etiquetas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending specific campaigns for each segment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases communication relevance
automação reduz esforço manual e melhora experiência do cliente
clear information during the purchase process increases confidence
avoiding generic messages prevents disinterest and spam
Expand the use of segmentation for new customer profiles, implement abandoned cart messages, and encourage reviews to further strengthen relationships and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.