recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery with smart segmentation
MADISON25 uses cart recovery automation and segmentation to improve customer communication and increase sales.
Summary: Automation helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their carts, and creates a segmented communication cadence that improves the customer experience and campaign efficiency.
A feature connected to the customer's real workflow.
MADISON25 is an Argentine distributor of industrial and gastronomic packaging that offers free shipping and payment flexibility, serving industries, restaurants, gastronomic businesses, and end consumers. The business operates in the household goods segment, focusing on packaging used in domestic and gastronomic settings. Recover customers who started a purchase but didn't complete it, and avoid generic communications through efficient segmentation to improve conversion rates and the customer experience.
Uses configured automation to send abandoned cart recovery messages after a set time, integrating with the e‑commerce platform. Segments audiences with tags to separate customers into different profiles and campaigns, such as new, inactive, or at‑risk customers, avoiding spam and generic communication.
01
recuperação de carrinhos abandonados
02
comunicação segmentada e personalizada
03
reduction of manual work
04
melhoria na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid sending generic messages that may be perceived as spam, while keeping communication relevant for different customer profiles. Implement abandoned cart recovery automation with audience segmentation via tags, allowing sending specific messages to each group, integrating directly with the e-commerce platform for greater operational efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends messages after configured time for abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
e-commerce integration enables real-time updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
evita envio de mensagens genéricas ou spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
makes it easier to contact customers at different stages of purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar comunicação genérica e spam
automation reduces manual effort and increases efficiency
integration with e-commerce platform amplifies results
mensagens personalizadas melhoram a experiência do cliente
Expand the use of segmentation for other marketing campaigns, implement new automations for repurchase and review requests, and continue integrating features to optimize customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.