Segmentation that inspires and engages home decor customers

Emoldurei Store uses segmentation and mass messaging to inspire customers with custom posters and framed prints.

Home & Decor Mass campaigns Segmentation WPP Marketing Personalized communication Ecommerce

Summary: Reduced sending of generic messages, better organization of campaigns by segment, increased relevance of communications, and strengthened relationships with customers interested in decoration and art.

A feature connected to the customer's real workflow.

Online store specializing in posters and framed prints for interior decoration, focused on inspiring customers who seek art and design to personalize their spaces. Avoid generic communication and spam by sending relevant messages to segmented audiences, such as new customers, at-risk customers, inactive customers, and recent buyers, to maintain relationships and encourage repeat purchases.

Use tags to segment your audience and send targeted mass messages at specific times, ensuring each group receives content tailored to their profile and stage in the buying cycle.

01 evita comunicação genérica e spam

02 customized messages for specific segments

03 improves customer engagement

04 organiza campanhas por público

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep communication relevant for different customer profiles without creating spam or brand fatigue in a competitive online home decor market. Implement targeted campaigns via WPP Marketing, using tags to create specific groups and send personalized messages, making communication more efficient and engaging.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

use of tags to segment audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

timely sending of segmented mass messages Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

integration with ecommerce platform for data synchronization This step keeps service, sales, campaign or support connected to the conversation history.

focus on relevant communication for each segment This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

segmentation increases campaign efficiency

mensagens personalizadas geram maior engajamento

prevent spam protects brand image

ecommerce integration makes contact management easier

Expand the use of automations for abandoned cart and repurchase messages, and explore additional integrations to optimize customer support and post-purchase reviews.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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