recover customers who started a purchase but didn’t finish
Configured time: 60Segmented communication and automations that enhance the customer experience Titibum
Titibum uses automations and segmentation to improve customer relationships and repeat purchases in children's and adult fashion.
Summary: Reduced manual work in communication, improved recovery of sales opportunities, keeping customers informed about their orders, and creating an effective repurchase cadence to strengthen relationships with the audience.
A feature connected to the customer's real workflow.
Titibum offers children's and adult fashion with exclusive technology, including floating garments and UV protection, focusing on innovation and quality for kids and adults. Improve customer relationships, increase communication efficiency, and drive repeat purchases in a segmented and personalized way.
Use automations to recover abandoned carts, confirm orders, update shipping, remind about pending payments, and drive repurchases with coupons, plus mass campaigns segmented by tags that classify audiences as new customers, at-risk customers, inactive customers, recent buyers, and best customers.
01
recovers sales opportunities
02
reduces manual work
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mantem clientes informados
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for diverse audiences by avoiding generic messages and increasing conversion and retention rates without overburdening the team with manual work. Implement marketing automations integrated with the e-commerce platform, using detailed segmentation to send targeted messages based on customer profile and behavior, plus controlled mass campaigns to maintain relevance and prevent spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
Recent use: Cart Recovery: one-time use
Recent use: Order Shipping: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
segmentação por etiquetas para públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
04
abandoned cart message automation
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
06
atualização de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
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lembrete de pagamento pendente
This step keeps service, sales, campaign or support connected to the conversation history.
08
repurchase incentive with coupon
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
detailed segmentation increases message relevance
automation reduces manual work and improves efficiency
personalized communication strengthens relationships
integração com e-commerce é fundamental para automações precisas
Expand the use of automations to include welcome messages and review requests, and explore new segmentations for even more personalized and effective campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.