welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Yosef Menswear uses automations and segmentation to improve relationships and communication with men's fashion customers.
Summary: Helps recover sales opportunities, keeps customers informed throughout the purchasing process, creates repurchase cadences and organizes campaigns by segment, promoting greater operational efficiency and a better customer experience.
A feature connected to the customer's real workflow.
Online store specialized in men's fashion, offering dress shirts, polos, t-shirts, shorts and trousers with online payment, serving men interested in fashion and casual and formal wear. Improve communication with customers through automations and targeted campaigns, avoiding generic messages and strengthening relationships with different consumer profiles.
Use automations to welcome new customers, confirm orders, and provide shipping updates, combined with mass campaigns segmented by tags that identify audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
01
Redução de trabalho manual
02
Personalized and segmented communication
03
Customer-reported maintenance
04
Campaign organization by segment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged by avoiding generic communication and excessive manual work, while organizing campaigns that respect each consumer's profile. Implement welcome automations, order confirmation, and shipping updates combined with segmented campaigns that use labels to separate audiences and send specific messages, reducing manual effort and increasing the relevance of communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for welcome, order confirmation and shipping update
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending targeted messages to different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automation reduces manual effort and improves the customer experience
Segmented campaigns increase relevance and engagement
Integration with e-commerce is essential for effective automations
Expand the use of automations for abandoned cart and repurchase messages, and deepen segmentation for even more personalized campaigns integrated with customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.