welcomes new customers with an automatic message
Active automationPersonalized engagement that avoids spam and increases efficiency
Benvê Store uses automations and segmentation for personalized communication and cart recovery.
Summary: Reduction of manual work, recovery of sales opportunities, keeping the customer informed, and creating a communication cadence that respects each audience profile.
A feature connected to the customer's real workflow.
Benvê Store is an online shop offering a variety of affordable products, mainly clothing, accessories and fashion items, focused on consumers looking for low prices and diverse choices. Improve customer relationships through automated, segmented messages to avoid generic communication and recover sales opportunities.
Use automations to send welcome messages to new customers and to reengage customers who abandoned their cart, and segment by tags for targeted campaigns to different audiences.
01
Personalized and segmented communication
02
Abandoned cart recovery
03
Recepção automatizada de novos clientes
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam in campaigns, and recover customers who didn’t complete purchases, keeping engagement without increasing manual work. Implement welcome and cart-recovery automations, along with segmentation by tags to send specific messages to distinct audiences, ensuring relevance and efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers automatically
The company quickly understands where WhatsApp fits into the journey.
02
Automation recovers customers who abandoned cart after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
Messages are sent in a targeted way to increase relevance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents burnout from generic communication
Automation reduces manual effort and keeps contact cadence
Personalized messages increase engagement and recover sales
Integration with e-commerce platform is essential for effective automation
Expand the use of segmentation to include repurchase and review campaigns, and explore new integrations to broaden automation capabilities.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.