recovers customers who started but did not complete a purchase
Configured time: 60Recovery and segmentation automation for greater sales efficiency
DAC PRO uses automation to recover abandoned carts and segments audiences to avoid spam.
Summary: Helps recover lost sales opportunities, keeps customers informed about their carts, reduces manual work for the team, and organizes campaigns by distinct segments.
A feature connected to the client's real routine.
DAC PRO is an official store located in Córdoba, Argentina, offering nutritional supplements, proteins, creatines, magnesium, pre-workouts, collagen, and sportswear, with shipping nationwide. The target audience includes fitness enthusiasts, people interested in health and nutrition, and dietary supplement consumers. Recover customers who started a purchase but did not complete it, in addition to maintaining segmented communication to avoid generic messages and spam.
The abandoned cart recovery automation is configured to send personalized messages to customers who did not complete the purchase after a certain period. Segmentation is done through tags that organize audiences for targeted campaigns.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Reduction of generic messages and spam
04
Campaign organization by tags
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Prevent lost sales due to abandoned carts and maintain relevant, segmented communication for different customer profiles, reducing spam risk and increasing engagement. Implementation of abandoned cart recovery automation with segmented message sending, using tags to separate audiences and specific campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of customers with abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of recovery messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Audience segmentation by specific tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted campaigns for different profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Continuous monitoring and adjustment of automations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases engagement
Automação reduz trabalho manual e melhora eficiência
Cart recovery is essential for e-commerce sales
Using tags facilitates organization and personalization
Expand segmentation use for repurchase and review campaigns, as well as integrate other automations for support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.