Segmented communication to highlight traditional Indian fragrances

Fragrantor's Aroma Lab blends tradition and modernity in perfumery, using WPP Marketing for segmented campaigns and efficient communication.

Perfumery Mass campaigns Segmentation Personalized communication WPP Marketing Indian fragrances

Summary: Improved organization of campaigns by segment, more relevant communication for customers, maintenance of relationships with different audiences and creation of an efficient repurchase cadence, as well as reduced manual work in campaign management.

A feature connected to the customer's real workflow.

Fragrantor's Aroma Lab is an Indian fragrance house with over 175 years of tradition, offering attars, perfumes, home fragrances, pooja items and personal care products, combining traditional scents with modern lifestyles. The target audience includes consumers interested in traditional Indian fragrances, people seeking perfumery and personal care products, and customers who value home fragrances and pooja items. Strengthen customer relationships through segmented communication, avoiding generic messages and promoting targeted campaigns for distinct audiences such as new customers, at-risk customers, inactive customers, recent purchasers and top customers.

Use mass campaigns with tag-based segmentation to separate audiences and personalize messages. Communication is sent to segmented groups, ensuring relevance and avoiding spam, with a focus on engagement and repeat purchases.

01 Avoid generic communication and spam

02 Segments audiences for greater relevance

03 Fortalece relacionamento com clientes

04 Cria cadência de recompra

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep communication relevant and personalized for a diverse audience, avoiding generic messages and spam, while promoting the brand’s cultural heritage in a modern, competitive market. Implement mass campaigns with segmentation via WPP Marketing, using tags to identify different customer profiles and send specific messages that highlight the brand’s traditions and exclusive products.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Tag-based segmentation to separate audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending personalized mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Targeted communication for new, at-risk, inactive, and recent-purchase customers This step keeps service, sales, campaign or support connected to the conversation history.

Integrated platform use with Wix for simplified management This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação é essencial para evitar spam e aumentar engajamento

Combining product tradition with digital marketing technology creates value

Organizing campaigns by profile improves operational efficiency

One-off use of campaigns can be expanded into future automations

Explore automations for cart, payment and repurchase messages, and integrate reviews and support to increase customer engagement and loyalty.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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