automatically welcome new customers with message
Active automationAutomation and segmentation for qualified engagement and customer experience
Sweevie Brazil uses automation and segmentation to communicate with customers through personalized messages, keeping them informed and encouraging repeat purchases.
Summary: Helps recover sales opportunities, reduces manual work with automatic messages, keeps customers informed about orders and shipments, creates re-purchase cadence, and organizes campaigns by segment.
A feature connected to the client's real routine.
Sweevie Brazil offers a natural and healthy sugar substitute, made from apple and fibers, without chemicals and residual bitter taste, focused on consumers seeking natural sweeteners and concerned with health and nutrition. Keep customers informed and engaged, avoid generic communication, stimulate re-purchase, and improve the shopping experience.
Use of automations for greetings, order confirmation, and shipping updates, combined with audience segmentation for sending targeted messages according to customer profile and behavior.
01
Personalized and segmented communication
02
Message automation for order confirmation and updates
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Effectively communicate an innovative product in the natural sweeteners segment, avoiding generic messages that may be perceived as spam and keeping the customer informed throughout the purchase journey. Implementation of automations to welcome new customers, confirm orders, and update on shipments, as well as segmentation for sending targeted campaigns to specific audiences, ensuring relevant and personalized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Audience segmentation with tags to separate profiles and campaigns
The company quickly understands where WhatsApp fits into the journey.
02
Automation of messages for greetings, order confirmation, and shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending targeted campaigns based on customer behavior and profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita desgaste com mensagens genéricas
Automation keeps the customer informed and reduces operational effort
Relevant communication strengthens relationships and encourages re-purchase
Expand segmentations for at-risk and inactive audiences, implement specific campaigns for evaluation and support, and enhance message use to stimulate re-purchase and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.