recover customers who started a purchase but didn’t finish
Active automationEfficient automation for cart recovery and order confirmation
Store Auto uses automations to recover abandoned carts and confirm orders, keeping customers informed and organizing segmented campaigns.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and organizes campaigns by segments to promote more relevant communications.
A feature connected to the customer's real workflow.
Online store specialized in auto parts for cars, motorcycles and trucks, with fast delivery across Brazil and easy installment plans. Target audience includes vehicle owners and repair shops looking for reliable parts and prompt service. Recover sales opportunities from customers who abandon their carts and automatically confirm approved orders to keep customers informed and engaged.
Use of automations configured in WPP Marketing to send automated messages for abandoned cart recovery and order confirmation. Tag-based segmentation to avoid generic messages, targeting specific campaigns to audiences such as new customers, at-risk customers, and recent purchasers.
01
recuperação de carrinho abandonado
02
automatic order confirmation
03
segmentation to prevent spam
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages that could be perceived as spam, and ensure sales recovery in a competitive auto parts market. Implement automations for cart recovery and order confirmation, combined with tag-based segmentation to send specific messages to distinct audiences, optimizing customer relationships and experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: one-time use
Recent use: Cart Recovery: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends messages to customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders is sent to the customer
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags to segment audiences and personalize messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é fundamental para evitar comunicação genérica e spam
automação reduz esforço manual e aumenta eficiência operacional
Keeping the customer informed contributes to a better shopping experience
integration between systems is key to effective automations
Expand the use of automations to include welcome messages and shipping updates, and explore targeted mass campaigns to increase engagement and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.