recover customers who started a purchase but didn’t finish
Configured time: 60Automation and segmentation for effective engagement in swimwear
Biquínis Da Fabi uses automations and segmentation to recover carts and remind customers about payments, avoiding spam and improving the experience.
Summary: Helps recover sales opportunities, reduces manual work with automated messages, keeps customers informed about their orders, and creates a relevant, segmented communication cadence.
A feature connected to the customer's real workflow.
Online store specializing in bikinis and beachwear, offering a variety of styles and prints for women interested in fashion via an e-commerce integrated with the Nuvemshop platform. Recover potential sales by retaking abandoned carts and remind customers about pending payments, as well as segment campaigns for specific audiences to avoid generic communication.
Use active automations to send automatic cart recovery messages and pending payment reminders, combined with mass campaigns segmented by tags for audiences such as new customers, at-risk customers, inactive users, and recent buyers.
01
recuperação de carrinhos abandonados
02
automatic reminders for pending payments
03
comunicação segmentada e personalizada
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers to reduce cart abandonment and payment delays without overwhelming the audience with generic or excessive messages. Implement automations for cart recovery and payment reminders, as well as targeted campaigns that ensure messages are directed to specific audiences, optimizing engagement and the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Completed: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends messages to customers who abandoned cart
This step keeps service, sales, campaign or support connected to the conversation history.
04
lembretes automáticos para pagamentos pendentes
This step keeps service, sales, campaign or support connected to the conversation history.
05
campanhas em massa segmentadas por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
envio de mensagens específicas para públicos distintos
This step keeps service, sales, campaign or support connected to the conversation history.
07
integração com plataforma Nuvemshop para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita spam e aumenta relevância da comunicação
automation reduces manual effort and improves efficiency
Keeping customers informed helps with retention
specific campaigns generate higher engagement
Expand the use of automations for order confirmation and shipping updates, and explore new segmentations for repurchase and product review campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.