recovers customers who started but did not complete a purchase
Configured time: 60Cart recovery and segmentation for personalized communication
Mini Juli uses automation to recover abandoned carts and segmentation to avoid generic messages.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed, and organizes campaigns by segment, increasing marketing efficiency.
A feature connected to the client's real routine.
Mini Juli is an Argentine brand with over 25 years of experience in the textile industry, specializing in comfortable and practical clothing for babies and young children. Its target audience is babies, young children, and their parents or guardians. The e-commerce is based on the Nuvemshop platform. Re-engaging customers who started the purchase process but did not complete it, avoiding potential sales loss.
Automation sends specific messages to customers who abandoned their cart after a set time, encouraging purchase completion. Additionally, the company uses segmentation via tags to separate audiences and campaigns, avoiding generic communication or spam.
01
Abandoned Cart Recovery
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Keeping the customer informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities due to cart abandonment and avoid generic communications that may disengage customers. Implementation of abandoned cart recovery automation with a configured message sending time, combined with efficient segmentation for targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of clients who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation of audiences by tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Encourages purchase completion
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e melhora eficiência
Targeted messages help recover lost sales
Keeping the customer informed is key to engagement
Expand the use of segmentation to other marketing campaigns, such as repurchase and review, and integrate new features for customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.