automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the customer journey
D´Bella Cosméticosbr uses automation and segmentation to personalize communication and keep customers informed.
Summary: Reduction of manual work in communication, better organization of campaigns by segment, keeping customers informed about their orders and shipments, and creating a relationship cadence that contributes to loyalty.
A feature connected to the client's real routine.
D´Bella Cosméticos<br> is an online store that offers a wide variety of beauty and cosmetic products, including makeup, hair care, moisturizers, soaps, sunscreen, and perfumes. Its target audience is consumers interested in beauty and personal care, both women and men. Customizing communication with customers, keeping the audience informed about orders and shipments, and organizing segmented campaigns to avoid generic messages and spam.
Use of automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Audience segmentation by tags to target specific campaigns according to customer profile and behavior.
01
Personalized reception for new customers
02
Confirmação automática de pedidos
03
Atualização constante sobre envio e rastreamento
04
Segmented communication that avoids spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with a diverse customer base, avoiding generic messages that could be perceived as spam, and ensuring that customers are always informed about their orders and shipments. Implementation of automations for welcome messages, order confirmation, and shipping updates, combined with segmentation by tags to target specific campaigns, ensuring relevant and timely communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages, confirmations, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação usa etiquetas para separar públicos e campanhas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Targeted campaigns for specific audiences, avoiding generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation reduces manual work and increases efficiency
Segmentação melhora a relevância da comunicação
Keeping customers informed strengthens the relationship
Avoiding spam is essential for the customer experience
Expand the use of segmentation to include repurchase and review campaigns, as well as integrating new features that enhance customer support and increase engagement.
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