welcomes new customers with an automatic message
Configured time: 0Segmented messaging and automations to engage vegan and gluten-free customers
Oriental Vegan uses automations and segmentation to personalize communication and streamline orders for vegan and gluten-free meals.
Summary: Reduce manual work in communication, recover sales opportunities from abandoned carts, keep customers informed and engaged, create a repurchase cadence, and organize campaigns by specific segments.
A feature connected to the customer's real workflow.
Oriental Vegan offers 100% vegan and gluten-free Chinese and Oriental cuisine, with takeaway and delivery options, including handcrafted meal kits ready for quick preparation. The target audience includes people seeking vegan food, consumers with gluten restrictions, and those interested in Oriental cuisine. Automate communication with different customer segments to improve the experience, encourage first purchases, recover abandoned carts, confirm orders, provide shipping updates, request reviews, and drive repeat purchases.
Use automations configured via WPP Marketing to send personalized messages based on the customer's stage, such as welcome messages for new customers, abandoned cart recovery, order confirmation and updates, first-purchase incentives, repurchase with a coupon, and review requests. Tag-based segmentation lets you avoid generic communication by sending specific messages to audiences like new customers, at-risk customers, and recent buyers.
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Abandoned cart recovery
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Automatic order confirmation and updates
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Incentive for first purchase and repurchase
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Automatic review request
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication for different customer profiles, avoiding generic messages and spam, and ensuring customers are always informed throughout the entire purchase and post-purchase process. Implement message automations via WPP Marketing integrated with the e-commerce platform, with tagging-based segmentation to target specific campaigns to distinct audiences, covering everything from onboarding new customers to repeat purchases and review requests.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Automation sends messages based on customer behavior
The company quickly understands where WhatsApp fits into the journey.
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Label-based segmentation lets you customize campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
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Targeted messages for new customers, at-risk customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
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E‑commerce integration for automatic order updates
This step keeps service, sales, campaign or support connected to the conversation history.
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Envio de cupons para estimular recompra
This step keeps service, sales, campaign or support connected to the conversation history.
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Request for review after purchase experience
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e aumenta eficiência
Personalized messages strengthen customer relationships
Integration between platform and automation is essential for smooth operation
Expand the use of segmentation to include new customer profiles, test targeted mass campaigns to increase qualified reach, and explore new automations for support and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.