welcomes new customers with an automatic message
Active automationSegmented communication that enhances the customer experience in logistics
Logistics Research International uses automations and segmentation to engage customers with relevant messages and optimize processes.
Summary: Reduction of manual work in communication, keeping customers informed about their processes, creating a cadence for continuous engagement, and organizing campaigns by specific segments.
A feature connected to the customer's real workflow.
Global company with over 35 years of experience in consulting and training in Supply Chain and logistics, offering its own methodology for optimizing the supply chain and aiming to improve its clients' profitability. Keep clients informed and engaged through personalized, automated and segmented communication, avoiding generic messages and increasing operational efficiency.
Use of automations configured to send welcome messages, order confirmations and shipping updates, as well as mass campaigns segmented by tags for different audiences, such as new customers, at‑risk customers and recent buyers.
01
key message automation
02
segmentation to avoid generic communication
03
manutenção do cliente informado
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for diverse audiences, avoiding generic messages that could reduce engagement and perceived value of the services offered. Implement automations for key messages and segmented campaigns via WPP Marketing, which schedule sending according to customer profile and behavior, promoting a more relevant and seamless experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
welcome automation for new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
06
campanhas em massa segmentadas por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
sending specific messages to segmented audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
segmentation increases the relevance of communication
automation reduces manual effort and errors
customized messages improve engagement
integration with platform streamlines processes
Further enhance targeting for new audience categories and explore additional integration features to expand automation and personalization of communication.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.