automatically welcome new customers with message
Active automationSegmented communication that enhances the logistics customer experience
Logistics Research International uses automations and segmentation to engage clients with relevant messages and optimize processes.
Summary: Reducing manual work in communication, keeping clients informed about their processes, creating engagement cadences, and organizing campaigns by specific segments.
A feature connected to the client's real routine.
A global company with over 35 years of experience in supply chain and logistics consulting and training, offering its own methodology to optimize the supply chain and seeking to improve clients' profitability. Keeping clients informed and engaged through personalized, automated, and segmented communication, avoiding generic messages and increasing operational efficiency.
Use of automations configured to send welcome messages, order confirmations, and shipping updates, as well as mass campaigns with sticker segmentation for different audiences, such as new clients, at-risk clients, and recent buyers.
01
Key message automation
02
segmentation to avoid generic communication
03
manutenção do cliente informado
04
manual work reduction
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for diverse audiences, avoiding generic messages that could reduce engagement and the perceived value of services offered. Implementation of automations for key messages and segmented campaigns via WPP Marketing, organizing delivery according to client profile and behavior, promoting a more relevant and smooth experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Welcome automation for new customers.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
campanhas em massa segmentadas por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Sending specific messages to segmented audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentation increases communication relevance
Automation reduces manual effort and errors
Personalized messages improve engagement
Platform integration facilitates processes
Further improve segmentation for new audience categories and explore additional integration resources to expand automation and personalization of communication.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.