Segmented communication and automations that elevate the customer experience

Mayelmoda uses automations and segmentation to improve engagement and repeat purchases in men's fashion.

Fashion & accessories Marketing automation Segmentation Mass campaigns Recuperação de carrinho Order confirmation

Summary: Improved campaign organization by segment, greater efficiency in customer communication, recovery of sales opportunities and encouragement of repeat purchases, as well as reduced manual work in message management.

A feature connected to the customer's real workflow.

Online store focused on men's fashion offering products such as jackets, sweaters, vests and pants, serving primarily men interested in fashion and apparel. Improve customer relationships, increase conversion rate and encourage repeat purchases through personalized and automated communication.

Use of automations configured to welcome new customers, recover abandoned carts, encourage the first purchase and confirm orders, as well as mass campaigns segmented by tags that identify different customer profiles, such as new, inactive and recent buyers.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 cria cadência de recompra

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure communication is relevant to different customer profiles, avoiding generic messages and increasing engagement and conversions in a competitive men's fashion market. Implement marketing automations and segmented campaigns via WPP Marketing, integrated with the ecommerce platform, to send personalized messages based on customer behavior and lifecycle stage, such as welcome messages, cart recovery, and order confirmation.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Recuperacao de carrinho abandonado First-purchase incentive Confirmacao de pedido Mass messages Customer segmentation

Welcome for new customers

welcomes new customers with an automatic message

Active automation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

welcome automation for new customers This step keeps service, sales, campaign or support connected to the conversation history.

automatic abandoned cart recovery This step keeps service, sales, campaign or support connected to the conversation history.

first-purchase incentive at the moment of interest This step keeps service, sales, campaign or support connected to the conversation history.

automatic confirmation of approved orders This step keeps service, sales, campaign or support connected to the conversation history.

campanhas em massa segmentadas por etiquetas de público Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Segmentation is essential to avoid spam and increase relevance

automação reduz esforço manual e melhora experiência do cliente

personalized messages increase engagement and conversion

Integrating automations with e-commerce streamlines the communication flow

Expand the use of automations to include shipping updates and pending payment reminders, and further enhance segmentation for targeted loyalty campaigns.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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