welcomes new customers with an automatic message
Configured time: 0Segmented communication that boosts engagement and repeat purchases
Al Jumaira Studio And Store uses automations and segmentation to engage customers and optimize sales on a multi-brand marketplace.
Summary: Reduced manual work in communication, increased relevance of sent messages, keeping the customer informed and engaged, creating a cadence for repurchase, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Al Jumaira Studio And Store operates as a multi-brand marketplace offering wedding photography studio services, album design and printing, as well as a varied catalog that includes perfumes, watches, jewelry, electronics, cameras and surveillance systems. The business aims to strengthen relationships with its diverse audiences and optimize online sales through effective, personalized communication. Engage new and existing customers, recover abandoned carts, encourage first purchases and request reviews to improve experience and loyalty.
Use of automations configured to send welcome messages to new customers, recover abandoned carts, encourage the first purchase at the point of interest, and request reviews after the shopping experience. Campaigns are segmented by tags that identify specific audiences, avoiding generic communication or spam.
01
Recovery of sales opportunities
02
Reduce manual work in communication
03
Personalized and segmented communication
04
Keeping the customer informed and engaged
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage effective communication for a marketplace with multiple categories and diverse audiences, avoiding generic messages and ensuring each customer receives relevant content that encourages purchase and loyalty. Implement marketing automations via WPP Marketing with tag-based segmentation, enabling the sending of specific messages to distinct audiences—such as new customers, at-risk customers, and recent buyers—as well as recovering abandoned carts and requesting reviews, all integrated with the Wix platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic recovery of abandoned carts
This step keeps service, sales, campaign or support connected to the conversation history.
03
Incentive the first purchase at the moment the customer shows interest
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic review request after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
05
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
06
Sending personalized messages while avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual work and increases efficiency
Personalized messages improve engagement and repeat purchases
Integration with e-commerce platforms simplifies management
Expand the use of segmentations for new customer profiles, test new customized automations, and explore targeted mass campaigns to broaden reach without losing personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.