notifies customers about cancellations and opens support channels
Active automationSegmented communication keeps customers informed and engaged
MyGut Supplements uses automations and segmentation to strengthen relationships with health and wellness customers.
Summary: Helps recover sales opportunities, keeps customers informed throughout the purchase process, creates an effective repurchase sequence, and reduces the manual effort of the team.
A feature connected to the client's real routine.
MyGut Supplements is an online store focused on dietary supplements for gut health, immunity, and vitamins, serving consumers concerned with well-being and nutrition. Keeping customers informed about their orders, encouraging reviews, and promoting repurchase through personalized and segmented communication.
Use of automations for order confirmation, shipment update, pending payment reminder, order cancellation, and review request. Mass campaigns are sent to segmented audiences such as new customers, at-risk customers, inactive customers, and recent buyers, avoiding generic communication or spam.
01
Abandoned Cart Recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Pending payment reminder
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding generic messages and increasing engagement and repurchase. Implementation of WPP Marketing automations covering all purchase cycle stages and using segmented campaigns to send specific messages to different audiences, promoting greater relevance and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 21activates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: occasional use
Recent use: Order Paid: one-time use
Recent use: Order Completed: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic messages at key stages of the customer journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation separates customers by tags for specific campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Mass campaigns are sent to segmented audiences, avoiding generic messages
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with ecommerce platform synchronizes order and customer data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves message relevance and engagement
Automation reduces errors and increases operational efficiency
Personalized communication strengthens the relationship with the customer
Incentives such as coupons encourage repurchase
Expand the use of segmentation to include new customer profiles and test new campaigns to further increase engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.