reminds customers about unpaid orders
Active automationEffective automation for payment recovery and segmented communication
Lumbre uses pending payment automation and segmentation to improve communication and recover sales.
Summary: Helps recover sales opportunities by reminding customers about pending payments, reduces manual team work, and keeps customers informed with relevant and segmented messages.
A feature connected to the client's real routine.
Lumbre is an Argentine online store offering apparel products such as holsters, underwear, and fashion accessories, focusing on online sales with benefits like free shipping, installment payments, and discounts on transfers. Recover sales opportunities through automatic reminders for pending payments and improve communication with customers via segmentation, avoiding generic messages and spam.
Active automation sends automatic messages to customers with pending payments, reminding them to complete the purchase. Campaigns are segmented using tags to separate audiences, such as new, at-risk, inactive customers and recent buyers, ensuring targeted communication.
01
sales opportunities recovery
02
Reduction of manual work
03
segmented and relevant communication
04
improvement in customer experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about pending payments and avoid generic messages that can be perceived as spam, ensuring sales recovery and customer satisfaction. Implement active pending payment automation combined with tag-based segmentation to send specific messages to defined audiences, optimizing communication and increasing operational efficiency.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Completed: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends automatic reminders for pending payments
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending specific messages for each segment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Pending payment automation is effective for sales recovery
segmentation prevents generic communication and spam
integration with e-commerce facilitates smooth communication
relevant messages increase customer engagement
Expand automation use to other funnel stages, such as order confirmation and shipment update, as well as explore mass segmented campaigns to strengthen repeat purchase cadence.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.