reminds customers about orders not yet paid
Active automationEffective automation for payment recovery and segmented communication
Lumbre uses pending payment automation and segmentation to improve communication and recover sales.
Summary: Helps recover sales opportunities by reminding customers about pending payments, reduces manual work for the team, and keeps customers informed with relevant, segmented messages.
A feature connected to the customer's real workflow.
Lumbre is an Argentine online store that sells clothing items such as pencil cases, underwear and fashion accessories, focusing on online sales and offering conveniences like free shipping, installment payments and discounts for bank transfers. Recover sales opportunities with automated reminders for pending payments and improve customer communication through segmentation, avoiding generic messages and spam.
The active automation sends automated messages to customers with pending payments, reminding them to complete the purchase. Campaigns are segmented using tags to separate audiences, such as new customers, at-risk, inactive, and recent buyers, ensuring targeted communication.
01
sales opportunity recovery
02
reduction of manual work
03
targeted and relevant communication
04
improvement in customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about pending payments and avoid generic communication that may be perceived as spam, ensuring sales recovery and customer satisfaction. Implement active pending payment automation, combined with tag-based segmentation to send specific messages to defined audiences, optimizing communication and increasing operational efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Completed: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic reminders for pending payments
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending tailored messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
pending payment automation is effective for recovering sales
segmentation prevents generic communication and spam
e-commerce integration enables seamless communication
relevant messages increase customer engagement
Expand the use of automations to other stages of the funnel, such as order confirmation and shipping updates, and explore targeted mass campaigns to strengthen repurchase cadence.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.