welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the motorcyclist community
Housis Bikerbar uses automations and segmentation to keep motorcyclists informed and engaged without generic messaging.
Summary: Improved campaign organization, more relevant communication for each audience segment, reduced manual work, and keeping the customer informed and engaged.
A feature connected to the customer's real workflow.
Housis Bikerbar is a cozy bar in Switzerland focused on motorcyclists and live music lovers, promoting social interaction in an environment of respect and loyalty. Keep customers informed about events, orders and updates, as well as strengthen the relationship with the targeted audience of motorcyclists.
Use automations for welcome messages, order confirmations and shipping updates, combined with tag-based segmentation to send targeted communications that avoid generic messages or spam.
01
reduce manual work with automations
02
targeted and relevant communication
03
customer notified about orders and events
04
strengthening relationships with the audience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a diverse audience of motorcyclists and bar patrons without overwhelming them with generic or irrelevant messages, while keeping communication efficient and respectful. Implement WPP Marketing automations to welcome new customers, confirm orders, and provide shipping updates, combined with segmentation that enables targeted and personalized campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipment status update
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
importance of segmentation to avoid spam and generic communication
value of automations to reduce manual effort
need to keep the audience informed for greater engagement
benefits of integration with ecommerce platforms
Expand the use of segmentation for promotional campaigns around events and repurchase, and integrate feedback and support to further improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.