recover customers who started a purchase but didn’t finish
Configured time: 60Efficient cart recovery with precise targeting
Ruh Natural uses automation to recover customers who abandon carts, reinforcing segmented and sustainable communication.
Summary: Helps recover sales opportunities, keeps customers informed about their carts, reduces manual work for the team, and creates more relevant, segmented communication.
A feature connected to the customer's real workflow.
Ruh Natural offers natural, vegan, and eco-friendly cosmetics for body and facial care, focusing on sustainability and ingredients approved by ANMAT. The e-commerce store uses the Nuvemshop platform for online sales in Argentina. Recover customers who started the purchase process but didn’t complete it, increasing conversion and reducing cart abandonment.
Automation configured to send segmented messages 60 minutes after cart abandonment, using tags to separate audiences and avoid generic communication or spam.
01
Recovery of sales opportunities
02
Segmented and relevant communication
03
Reduced manual work
04
Customer relationship management
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and recover customers efficiently without sending intrusive or generic messages, preserving the brand’s natural and eco-friendly identity. Implement abandoned cart recovery automation via WPP Marketing, using tag-based segmentation to send timely, personalized messages while respecting privacy rules and avoiding spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Abandoned cart identification
The company quickly understands where WhatsApp fits into the journey.
02
Automatic message send after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
03
Tag-based segmentation for personalization
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Integration with e-commerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves message effectiveness
Automation reduces the team's manual effort
Personalized communication reinforces brand identity
Respect for privacy is fundamental to trust
Assess the possibility of expanding the use of segmentation for mass campaigns and implementing other automations for support and repurchase, strengthening customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.