welcomes new customers with an automatic message
Active automationSegmented communication and automations that elevate the sensory experience
Eloor uses automations and segmentation to create personalized communication and improve the customer experience.
Summary: Reduced manual work in communication, increased efficiency in customer service, keeping customers informed and engaged, and organizing campaigns by segments that reflect consumer behavior and interests.
A feature connected to the customer's real workflow.
Company specialized in ambient fragrances, focused on transforming spaces into wellness retreats, seeking to enhance communication with its customers through digital tools integrated with e-commerce. Improve customer relationships through automated and segmented messages, ensuring clear and personalized information throughout the entire purchase journey.
Use automations to send welcome messages, order confirmations and shipping updates, combined with audience segmentation for targeted campaigns, avoiding generic communication and spam.
01
Personalized and segmented communication
02
Automação de mensagens-chave
03
Redução do trabalho manual
04
Keeping customers informed
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication with customers, avoiding generic messages that may be perceived as spam, while keeping customers informed throughout the purchase and delivery process. Implement automations for key messages and precise audience segmentation, enabling targeted communications to new customers, customers at different stages of the relationship, and recent purchasers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Envio automático de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid generic communication by sending specific messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Effective segmentation prevents brand fatigue from spam
Automation reduces time and manual effort in communication
Keeping the customer informed increases trust and satisfaction
Segmented campaigns generate higher relevance and engagement
Expand the use of segments for promotional and repurchase campaigns, and explore new automations for support and post-sale evaluation, broadening the offered sensory wellness experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.