keeps the customer informed about shipping and tracking
Configured time: 0Automation keeps customers informed about shipping and tracking
Baú De Axé uses automation to update customers about shipping, strengthening the subscription club experience for baths and ancestral products.
Summary: Reduction of manual work in customer service, increased transparency in the delivery process, and strengthened customer trust in the subscription service.
A feature connected to the customer's real workflow.
Baú De Axé is a subscription club that periodically delivers herbal baths, candles, incense, and ancestral knowledge focused on energetic cleansing, protection, and spiritual purification. The target audience is people interested in spirituality, energetic cleansing, and natural personal care products. Keep subscribers informed about shipping status and order tracking to ensure transparency and a better shopping experience.
Use the automation configured to send automatic updates about product shipment immediately after order confirmation, keeping the customer informed throughout the delivery process.
01
mantem clientes informados sobre envio e rastreamento
02
reduces manual work in customer service
03
ensures transparency and a better shopping experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure subscription club customers receive clear, up-to-date information about their orders, avoiding uncertainty and improving the purchase experience in a segment of sensitive, personalized products. Implementation of shipping update automation via WPP Marketing, which automatically notifies customers about order status and tracking without the need for manual intervention.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic updates after order confirmation
The company quickly understands where WhatsApp fits into the journey.
02
customer receives notifications about status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
03
process occurs without manual intervention
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
proactive communication increases customer trust
automation reduces manual workload
clear shipping information improves subscription club experience
Assess the implementation of segmentation for future campaigns to communicate personalized offers and content to different subscriber profiles, increasing engagement and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.