welcomes new customers with an automatic message
Configured time: 0Segmented messaging and automation to strengthen customer relationships
Watchme Argentina uses welcome automation and segmentation for effective, personalized communication.
Summary: Reduced manual work in initial communication, improved customer relationships through personalized messages, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Watchme Argentina is an online store that sells new, original-style watches from renowned brands, with free shipping nationwide. The target audience is consumers interested in watches from recognized brands and fashion accessories. Welcome new customers with automated messages and maintain segmented communication to avoid spam and improve engagement.
Automation configured to send an immediate welcome message to new customers. Use of tags to segment audiences and organize specific campaigns, avoiding generic communication.
01
automated onboarding of new customers
02
personalized communication by segment
03
avoid generic messages and spam
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective communication with different customer profiles without producing generic messages or spam, ensuring engagement and satisfaction. Implement welcome automation and use tagging segmentation to send targeted messages to specific audiences, such as new customers, at‑risk customers, and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends immediate welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment audiences and organize campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
envio de mensagens específicas para diferentes perfis de clientes
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual effort and speeds up initial contact
mensagens personalizadas fortalecem o relacionamento com o cliente
ecommerce integration simplifies data and campaign management
Expand the use of automations for cart messages, repurchase and support, and deepen segmentation for even more personalized campaigns.
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