notifies customers about cancellations and opens the way for support
Active automationSegmented communication that keeps customers informed and engaged
MyGut Supplements uses automations and segmentation to strengthen relationships with health and wellness customers.
Summary: Helps recover sales opportunities, keeps customers informed throughout the purchase process, creates an effective repurchase cadence, and reduces the team's manual effort.
A feature connected to the customer's real workflow.
MyGut Suplementos is an online store focused on dietary supplements for gut health, immunity, and vitamins, serving consumers concerned with wellness and nutrition. Keep customers informed about their orders, encourage reviews, and promote repurchase through personalized and segmented communication.
Use automations for order confirmation, shipping updates, pending payment reminders, order cancellations and review requests. Mass campaigns are sent to segmented audiences, such as new customers, at-risk, inactive and recent buyers, avoiding generic communication or spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Pending payment reminder
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages and increasing engagement and repeat purchases. Implement WPP Marketing automations to cover all stages of the purchase cycle and use segmented campaigns to send specific messages to distinct audiences, driving greater relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 21re-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: one-time use
Recent use: Order Paid: one-time use
Recent use: Order Completed: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends automatic messages at key stages of the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentation separates customers by tags for specific campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Mass campaigns are sent to segmented audiences, avoiding generic messages
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with ecommerce platform syncs order and customer data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves message relevance and engagement
Automation reduces errors and increases operational efficiency
Personalized communication strengthens customer relationships
Incentives like coupons encourage repeat purchases
Expand the use of segmentations to include new customer profiles and test new campaigns to further increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.