welcomes new customers with an automatic message
Active automationAutomation and segmentation to strengthen connection with readers
Book and self-love content use automations and segmentation to engage and inform customers with personalized messages.
Summary: Helps recover engagement opportunities, reduces the team’s manual work, keeps customers informed, and creates a communication cadence that strengthens relationships and encourages repeat purchases.
A feature connected to the customer's real workflow.
Book focused on self-love and self-care for women, offering reflections and practical guidance for rebuilding self-esteem and personal balance, with sales and digital content distributed via the Wix platform. Keep clients informed, strengthen relationships, and create personalized communication for different profiles within the target audience.
Use automations to automatically send welcome messages, order confirmations and shipping updates, and segment with tags to target specific campaigns to audiences such as new, active and at-risk customers.
01
Automatically greets new customers
02
Confirm orders quickly
03
Mantém clientes informadas sobre envio e rastreamento
04
Segment audience to avoid generic messages
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a female audience interested in personal development, keeping communication relevant and personalized without overwhelming customers with generic messages. Implement WPP Marketing automations to welcome customers, confirm orders, and update shipments, combined with segmentation that enables targeted and personalized campaigns for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e aumenta eficiência
Personalized communication strengthens relationships with your audience
Keeping customers informed builds trust and loyalty
Expand the use of segmentation for specific loyalty and reactivation campaigns, and also explore additional features for customer evaluation and support via automation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.