recovers customers who started but did not complete a purchase
Configured time: 60Effective automation to recover customers and strengthen the Vanna Bags customer base
Vanna Bags uses automation to recover abandoned carts and segmentation for personalized campaigns.
Summary: Reduction of manual work with automatic cart recovery, increased engagement through segmented messages, and maintaining an informed and motivated customer base for repurchase.
A feature connected to the client's real routine.
Online store specializing in the sale of women's bags from the Vanna Bags brand, focusing on facilitating online purchase and payment, and using discount coupons for the first purchase. Recover customers who started the purchase process but did not complete it, as well as maintain segmented communication to avoid generic messages and spam.
Automation configured to send recovery messages 60 minutes after cart abandonment, using label segmentation to target specific campaigns to different audiences.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid sending generic messages that could be considered spam, maintaining customer engagement. Implementation of abandoned cart recovery automation integrated with the ecommerce platform, with audience segmentation via labels for targeted and personalized campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic message sending 60 minutes after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by labels for personalized campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de ecommerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
use of coupons to encourage first purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation improves campaign effectiveness
automation reduces manual effort and increases recovery
personalization prevents brand wear from generic messages
integration with ecommerce is essential for accurate data
Expand the use of segmentation to other marketing campaigns, explore new automations for evaluation and support, and optimize the repurchase cadence.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.