recover customers who started a purchase but didn’t finish
Configured time: 60Effective automation to re-engage customers and strengthen Vanna Bags’ customer base
Vanna Bags uses automation to recover abandoned carts and segmentation for personalized campaigns.
Summary: Reduce manual work with automatic cart recovery, increase engagement through segmented messages, and keep your customer base informed and encouraged to repurchase.
A feature connected to the customer's real workflow.
Online store specialized in selling women's handbags from the Vanna Bags brand, focused on making online purchase and payment easy, and using discount coupons for first purchases. Recover customers who started the checkout process but did not complete it, and maintain segmented communication to avoid generic messages and spam.
Automation configured to send recovery messages 60 minutes after cart abandonment, using tag-based segmentation to target specific campaigns to distinct audiences.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid sending generic messages that may be considered spam, while keeping customers engaged. Implement abandoned cart recovery automation integrated with the ecommerce platform, with audience segmentation via tags for targeted, personalized campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic message sent 60 minutes after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for personalized campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
04
use of coupons to incentivize first purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation improves campaign effectiveness
automation reduces manual effort and increases recovery
personalization prevents brand erosion from generic messages
Ecommerce integration is essential for accurate data
Expand the use of segmentation to other marketing campaigns, explore new automations for evaluation and support, and optimize the repurchase cadence.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.