recovers customers who started but did not complete a purchase
Configured time: 15Automation for recovering abandoned carts and efficient segmentation
Men's knitwear store uses automation to retarget customers and segmentation for personalized campaigns.
Summary: Helps to recover customers who abandoned their cart, reduces manual work for the team, and maintains communication aligned with the audience profile, strengthening relationships and boosting sales.
A feature connected to the client's real routine.
Online store specializing in traditional and elegant men's knits, focusing on Old Money style men's fashion, serving men interested in traditional and elegant fashion. Recover customers who started the purchase but did not complete it, increasing the chances of conversion without invasive communication.
Automatic sending of messages to customers who abandoned their cart after 15 minutes, encouraging purchase completion with personalized communication.
01
Sales opportunity recovery
02
Personalized and segmented communication
03
Redução de trabalho manual
04
Engagement with potential customers
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover sales opportunities without bothering customers with generic messages, maintaining relevance and brand style. Implementation of cart recovery automation integrated with the e-commerce platform, with segmentation by tags for targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of abandoned carts on the integrated platform
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation of audiences by tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Monitoramento e ajuste das campanhas conforme resposta dos clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automation reduces manual efforts and increases efficiency
Personalized messages generate higher engagement
Integração com e-commerce facilita o fluxo de dados e ações
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new features for support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.