automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations that improve the customer experience
Refrigeração E Ar Condici uses automations and segmentation to improve communication and customer support.
Summary: Reducing manual work in communication, increasing campaign organization by segment, keeping customers informed about their orders, and creating a communication cadence that promotes loyalty.
A feature connected to the client's real routine.
Refrigeração e Ar Condicionado operates in the national market selling various types of air conditioning, parts, tools, and supplies for installation, maintenance, and cleaning, serving residential consumers, installation companies, trade, and industries, with delivery across Brazil and installment options. Improve communication with customers through automations and segmentation, avoiding generic messages and spam, and keeping customers informed about orders and shipments.
Use of automations to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. Audience segmentation using tags to separate new, at-risk, inactive, recent buyers, and best customers, enabling targeted campaigns.
01
Personalized and segmented communication
02
Redução do trabalho manual
03
Keeping customers informed
04
Campaign organization by segment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding generic messages and keeping the customer informed throughout the purchase and delivery process. Implementation of automations for welcome, order confirmation, and shipping updates, combined with tag-based segmentation for targeted campaigns, ensuring relevant and timely communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: one-time use
Recent use: Order Shipping: occasional use
Recent use: Welcome: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Avoid generic communication and spam with targeted messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automação reduz esforço manual e aumenta eficiência
Segmentation improves message relevance and avoids spam
Manter clientes informados gera maior confiança e satisfação
E-commerce integration facilitates automatic status updates
Evaluate the activation of incentive campaigns for first purchase to motivate new customers, expand segmentation use for other campaigns, and continuously monitor automation effectiveness for future adjustments.
Want to implement WPP Marketing on your company's WhatsApp?
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