welcomes new customers with an automatic message
Active automation · with mediaSegmented communication and automations that enhance the customer experience
Refrigeração E Ar Condici uses automations and segmentation to improve customer communication and support.
Summary: Reduced manual work in communication, improved organization of campaigns by segment, keeping customers informed about their orders, and creating a communication cadence that promotes loyalty.
A feature connected to the customer's real workflow.
Refrigeração E Ar Condici sells air conditioners of various types, parts, tools and supplies for installation, maintenance and cleaning nationwide, serving residential customers, installation companies, retailers and industries, with delivery across Brazil and installment payment options. Improve communication with customers through automations and segmentation to avoid generic messages and spam, and keep customers informed about orders and shipments.
Use automations to send welcome messages to new customers, automatically confirm approved orders, and provide shipping and tracking updates. Segment audiences with tags to separate new, at-risk, inactive, recent purchasers, and top customers, enabling targeted campaigns.
01
Personalized and segmented communication
02
Redução do trabalho manual
03
Keeping customers informed
04
Campaign organization by segment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages and keeping customers informed throughout the purchase and delivery process. Implement automations for welcome messages, order confirmation and shipping updates, combined with tagging-based segmentation for targeted campaigns, ensuring relevant and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: one-time use
Recent use: Order Shipping: one-time use
Recent use: Welcome: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid generic communication and spam with targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automação reduz esforço manual e aumenta eficiência
Segmentation improves message relevance and prevents spam
Manter clientes informados gera maior confiança e satisfação
Integration with e-commerce enables automatic status updates
Evaluate activating first-purchase incentive campaigns to attract new customers, expand the use of segmentation for other campaigns, and continuously monitor the effectiveness of automations for future adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.