Segmented communication that values original fashion and size diversity

Loja Luna uses segmentation and mass campaigns to engage customers of original women's fashion.

Fashion & accessories campanhas em massa segmentação comunicação personalizada women's fashion plus size

Summary: Segmented communication helps keep customers informed, creates a repurchase cadence, and organizes campaigns by segment, optimizing relationships with different customer profiles.

A feature connected to the customer's real workflow.

Loja Luna is an online store focused on original women's fashion, offering clothing with exclusive prints and a range of sizes from slim to plus size. The company uses the integrated platform to manage its digital communication and customer engagement. Avoid generic communication and spam by promoting targeted messages for segmented audiences, such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.

By using tags to segment the audience, Loja Luna runs mass campaigns sending specific messages to each group, ensuring relevance and higher engagement.

01 avoid generic communication

02 mensagens personalizadas por segmento

03 improves engagement

04 organiza campanhas por público

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient, personalized communication with diverse audiences without producing generic messages or spam, optimizing engagement and customer experience. Implement mass campaigns with segmentation via tags, enabling the sending of targeted messages to each audience, avoiding generic outreach and promoting greater relevance.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

segmentação por etiquetas para separar públicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

envio de campanhas em massa direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

use of specific messages for each group This step keeps service, sales, campaign or support connected to the conversation history.

evita spam e mensagens genéricas This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

segmentation improves message relevance

campanhas direcionadas aumentam o engajamento

personalization is essential for diverse audiences

organization by segments makes campaign management easier

Consider enabling complementary automations, such as abandoned cart recovery, to increase engagement and boost results.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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