keeps the customer informed about shipping and tracking
Active automationSegmented communication that keeps customers informed and organizes wholesale sales
Atacado Dream Perfumaria uses automations and segmentation to inform customers and optimize wholesale perfume sales.
Summary: Reduced manual work in communications, greater transparency in the purchase process for customers, and efficient organization of campaigns by segment, strengthening commercial relationships and loyalty in wholesale.
A feature connected to the customer's real workflow.
Atacado Dream Perfumaria is the official wholesale distributor of Brand Collection perfumes in Goiânia, Goiás, serving retailers, resellers and wholesalers with perfumes, miniatures, body lotions, body splashes and both imported and domestic fragrances. Keep customers informed about order and shipment status, and organize targeted campaigns for specific audiences to avoid generic communication and strengthen commercial relationships.
Active automation for automatic confirmation of approved orders and shipping updates with tracking information. Audience segmentation by tags to target specific campaigns to store owners, resellers, and wholesalers, respecting the customer's profile and stage.
01
Mantém clientes informados sobre pedidos e envios
02
Reduz trabalho manual com automações
03
Avoid generic communication and spam
04
Organiza campanhas segmentadas
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse wholesale audience, keeping customers informed and engaged without overwhelming them with generic or irrelevant messages. Implement order confirmation and shipping update automations to notify customers automatically. Use tag-based segmentation for targeted campaigns, ensuring relevant messages for each customer group.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação confirma pedidos aprovados automaticamente
The company quickly understands where WhatsApp fits into the journey.
02
Shipping update notifies customer of tracking
This step keeps service, sales, campaign or support connected to the conversation history.
03
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted campaigns avoid irrelevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
Personalized communication for different wholesale profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automação reduz esforço manual e aumenta eficiência
Segmentation is essential to avoid spam and improve engagement
Transparent communication strengthens customer trust
Segmented campaigns create a relevant contact cadence
Expand segmentation use to include repurchase and review campaigns, and integrate new features for customer support, extending the relationship cycle and boosting future sales.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.