welcomes new customers with an automatic message
Active automationAutomation and segmentation elevate the pet owners' experience in Hong Kong
93m.style uses WPP Marketing automations and segmentation to personalize communication and enhance customer service in pet photography.
Summary: Reduced manual work in customer service, better organization of campaigns by segment, more relevant communication for customers, and maintained engagement and satisfaction of pet owners.
A feature connected to the customer's real workflow.
93m.style offers specialized pet photography services in Hong Kong, including in-home, outdoor, and studio sessions, as well as courses and events related to photography for pet owners and enthusiasts. Improve customer relationships through personalized, automated, and segmented communication, ensuring efficient support and ongoing engagement.
Use automations to send welcome messages to new customers, automatically confirm orders, and provide shipping updates. Segment your audience with tags to target specific campaigns, avoiding generic communication or spam.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Continuous updates on delivery status
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with diverse customers, avoiding generic messages that could cause disinterest or be perceived as spam, while organizing manual service processes and order follow-up. Implement WPP Marketing automations for welcome messages, order confirmations and shipping updates, combined with tag-based segmentation for targeted campaigns according to customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Shipping updates and tracking keep customers informed
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation enables targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation optimizes processes and customer service
Segmentation improves campaign relevance
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Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.