automatically welcome new customers with message
Active automationAutomation and segmentation enhance the experience of pet owners in Hong Kong
93m.style uses automations and segmentation from WPP Marketing to personalize communication and enhance service in pet photography.
Summary: Reduction of manual work in service, better organization of campaigns by segment, more relevant communication for customers, and maintaining engagement and satisfaction of pet owners.
A feature connected to the client's real routine.
93m.style offers specialized pet photography services in Hong Kong, including in-home, outdoor, and studio sessions, as well as courses and events related to photography for pet owners and enthusiasts. Improve customer relationships through personalized, automated, and segmented communication, ensuring efficient service and continuous engagement.
Use of automations to send welcome messages to new customers, automatic order confirmation, and shipping updates. Audience segmentation by tags to target specific campaigns, avoiding generic communication or spam.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Constant updates on shipping status
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with diverse customers, avoiding generic messages that could generate disinterest or spam, as well as organizing manual processes for service and order follow-up. Implementation of WPP Marketing automations for welcome messages, order confirmations, and shipping updates, combined with tag segmentation for targeted campaigns based on customer profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Shipping updates and tracking keep customers informed
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag segmentation enables targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Avoids generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation optimizes processes and service
Segmentation improves campaign relevance
Comunicação personalizada fortalece relacionamento
Integration with Wix platform facilitates management
Explore new automations for reorder and review messages, expand segmentation for loyalty campaigns and events, and integrate feedback to continuously improve the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.