recovers customers who started but did not complete a purchase
Configured time: 60Efficient recovery of abandoned carts with intelligent segmentation
Cugginibeyker uses automation to recover abandoned carts, keep customers engaged, and increase sales opportunities.
Summary: Helps recover sales opportunities that would be lost, keeps customers informed and interested, and contributes to campaign organization by segment, reducing manual work for the team.
A feature connected to the client's real routine.
Cugginibeyker is a well-established men's fashion brand in Argentina, with 30 years of experience, offering high-quality products and conveniences such as installment payments and free shipping above a certain amount. The company uses the Nuvemshop platform for its e-commerce. Re-engaging customers who started a purchase on the site but did not complete it, reducing cart abandonment and increasing conversion chances.
Automation is configured to send segmented messages 60 minutes after cart abandonment, specifically targeted at this audience, avoiding generic communication or spam.
01
recuperação de oportunidades de venda
02
comunicação segmentada e personalizada
03
Reduction of manual work
04
melhora no engajamento do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce the impact of cart abandonment in a competitive segment like men's fashion, maintaining contact with potential customers without causing annoyance with generic messages. Implementation of WPP Marketing's abandoned cart recovery automation, with precise segmentation and scheduled sending to efficiently and personally re-engage customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
cart abandonment identification
The company quickly understands where WhatsApp fits into the journey.
02
automatic message sending after 60 minutes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
use of tags for audience segmentation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
personalized messages to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid generic communication
automation reduces manual effort and increases efficiency
integration with e-commerce platform facilitates operation
messages at the right time increase conversion chances
Evaluate the inclusion of segmented mass campaigns for other audiences such as new customers, inactive customers, and top customers, expanding the platform's resource use to increase engagement and repurchase.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.