recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery with smart segmentation
Cugginibeyker uses automation to recover abandoned carts, keep customers engaged, and increase sales opportunities.
Summary: Helps recover sales opportunities that would be lost, keeps customers informed and engaged, and helps organize campaigns by segment, reducing the team’s manual work.
A feature connected to the customer's real workflow.
Cugginibeyker is an established Argentine men's fashion brand with 30 years of experience, offering high-quality products and conveniences such as installment payments and free shipping above a certain amount. The company uses the Nuvemshop platform for its e-commerce. Recover customers who started a purchase on the site but didn't complete it, reducing cart abandonment and increasing conversion opportunities.
The automation is set to send targeted messages 60 minutes after cart abandonment, directed specifically to that audience to avoid generic communication or spam.
01
recuperação de oportunidades de venda
02
comunicação segmentada e personalizada
03
reduction of manual work
04
melhora no engajamento do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce the impact of cart abandonment in a competitive segment like men’s fashion by staying in touch with potential customers without causing annoyance with generic messages. Implement WPP Marketing’s abandoned cart recovery automation, with precise segmentation and scheduled sends to re-engage customers efficiently and personally.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart identification
The company quickly understands where WhatsApp fits into the journey.
02
send automated message after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags for audience segmentation
This step keeps service, sales, campaign or support connected to the conversation history.
04
customized messages to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
automation reduces manual effort and increases efficiency
integration with e-commerce platform simplifies operations
messages at the right time increase conversion chances
Evaluate adding segmented mass campaigns for other audiences such as new customers, inactive customers, and top customers, expanding the platform’s features to increase engagement and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.