recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery with smart segmentation
Paula Moda Íntima uses automation to recover customers who abandoned their cart, avoiding spam by segmenting with tags.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their carts, and contributes to segmented and efficient communication.
A feature connected to the customer's real workflow.
Online store specializing in intimate apparel offering panties, lingerie, babydolls, nightgowns, robes, bodysuits, and promotional kits, with sales made via e-commerce and promotions such as free shipping above a certain value. Recover customers who started a purchase but didn’t finish, increasing conversion chances without generating intrusive communication.
Automatic sending of messages to customers who abandoned their cart after a configured time, using tag-based segmentation to avoid generic messages and ensure relevance.
01
recuperação de oportunidades de venda
02
reduction of manual work
03
comunicação segmentada e personalizada
04
improvement in customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover customers who abandon their carts without overloading your base with generic or intrusive messages, maintaining relevant, segmented communication. Implementation of abandoned cart recovery automation via WPP Marketing, with segmented sending using tags for specific audiences, ensuring personalized and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart identification
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
04
personalized messages to recover the purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita spam e melhora a relevância das mensagens
automação reduz trabalho manual e aumenta eficiência
e-commerce integration is essential for smooth operation
Extend the use of segmentation to other repurchase and loyalty campaigns, and integrate new review and support features to improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
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