recover customers who started a purchase but didn’t finish
Configured time: 60Smart cart recovery and segmented messaging for custom jewelry
Creative Brazil uses automation to recover abandoned carts and segmentation for personalized campaigns.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed, and creates a segmented communication cadence that strengthens relationships with your audience.
A feature connected to the customer's real workflow.
Creative Brazil produces gold-plated jewelry, handcrafted and inspired by Brazil’s natural landscape, offering customizable earrings, rings, bracelets and anklets. Its target audience is women who value handmade, personalized jewelry and seek pieces with designs inspired by Brazil’s nature. Recover customers who started a purchase but didn’t complete it, and maintain segmented, relevant communication for different customer profiles, avoiding spam and generic messages.
Use automation to send abandoned cart recovery messages after a configured period, and segment your customer base with tags for specific campaigns such as new customers, at-risk, inactive, recent buyers, and best customers.
01
recover customers who abandoned the cart
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avoid generic messages and spam
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personalized communication by segments
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reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with irrelevant messages, while recovering lost sales from abandoned carts. Implement abandoned cart recovery automation and use tag-based segmentation for targeted campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends messages after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
envio de mensagens direcionadas para diferentes perfis de clientes
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation improves message relevance
automation reduces manual effort and increases efficiency
avoiding generic communication increases engagement
recuperar carrinhos abandonados é essencial para vendas
Expand the use of automations to other stages of the sales funnel and leverage targeted mass campaigns to increase engagement and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.