recovers customers who started but did not complete a purchase
Configured time: 60Smart cart recovery and segmented communication for customized jewelry
Creative Brazil uses automation to recover abandoned carts and segmentation for personalized campaigns.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed, and creates a segmented communication cadence that values the relationship with the audience.
A feature connected to the client's real routine.
Creative Brazil produces gold-plated jewelry, handcrafted and inspired by the Brazilian natural landscape, offering customizable earrings, rings, bracelets, and anklets. Its target audience is women who value handcrafted and personalized jewelry, seeking pieces with designs inspired by Brazil's nature. Recover customers who started a purchase but did not complete it, as well as maintain segmented and relevant communication for different customer profiles, avoiding spam and generic messages.
Uses automation to send recovery messages for abandoned carts after a configured period, in addition to segmenting the customer base with tags for specific campaigns, such as new customers, at-risk, inactive, recent buyers, and top customers.
01
recovers customers who abandoned the cart
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avoids generic messages and spam
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personalized communication by segments
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reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with irrelevant messages, in addition to recovering lost sales due to cart abandonment. Implementation of abandoned cart recovery automation and use of tag-based segmentation for targeted campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends messages after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
envio de mensagens direcionadas para diferentes perfis de clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation improves message relevance
automation reduces manual effort and increases efficiency
avoiding generic communication increases engagement
recuperar carrinhos abandonados é essencial para vendas
Expand the use of automations to other stages of the sales funnel and explore segmented mass campaigns to increase engagement and repurchase.
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