recovers customers who started but did not complete a purchase
Configured time: 60Accurate segmentation and automation to re-engage customers and avoid generic communication
Pescamarcheofertas uses automation to recover abandoned carts and segmentation for targeted campaigns, improving communication with customers.
Summary: Helps recover sales opportunities, reduces manual work for the marketing team, keeps customers informed, and creates an efficient cadence for repurchase and engagement.
A feature connected to the client's real routine.
Pescamarcheofertas is an Argentine online store specializing in fishing, camping, hunting, and outdoor activities, offering a wide variety of equipment and accessories for outdoor enthusiasts. Re-engages customers who started a purchase but did not complete it, in addition to maintaining segmented communication to avoid generic messages and spam.
Uses automation configured to send recovery messages for abandoned carts after a specific time, as well as segmenting the audience with tags for targeted campaigns based on customer profile and behavior.
01
recuperação de carrinho abandonado
02
comunicação segmentada e personalizada
03
manual work reduction
04
improvement in campaign efficiency
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve the conversion rate of abandoned carts and organize segmented campaigns for diverse audiences without generating spam or generic communication. Implementation of abandoned cart recovery automation and use of segmentation via tags for targeted campaigns, ensuring personalized and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends a message after a configured time for abandoned cart
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending personalized messages avoids generic communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de ecommerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid spam and improve engagement
automation reduces manual effort and increases efficiency
mensagens oportunas ajudam a recuperar vendas perdidas
Tagging makes organization and targeting campaigns easier
Expand the use of segmentation for mass campaigns with specific messages for different customer profiles and explore other automations for post-purchase support and evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.