welcomes new customers with an automatic message
Active automationSegmented communication to improve the customer experience RIVOX
RIVOX uses automations and segmentation to engage customers and optimize online sales of orthopedic products.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed, and creates an efficient cadence for repurchase and engagement.
A feature connected to the customer's real workflow.
RIVOX is an Argentine online store selling orthopedic products, focused on providing ease of purchase, secure payment, and shipping across the country, serving people with orthopedic needs and those interested in health and well-being. Improve communication with customers through automations and targeted campaigns to increase sales efficiency and customer satisfaction.
Use automations to welcome new customers, recover abandoned carts, and remind about pending payments, as well as mass campaigns with tag-based segmentation to avoid spam and target specific audiences such as new customers, at-risk, inactive, and recent buyers.
01
Abandoned cart recovery
02
Redução de trabalho manual
03
Segmented and personalized communication
04
Keep the customer informed throughout the purchase process
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam while keeping customers informed and engaged throughout the purchase and post-purchase process. Set up welcome automations, cart recovery, and payment reminder flows, combined with segmented campaigns that use tags to target specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 15reminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
Recent use: Order Completed: one-time use
Recent use: Welcome: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Welcome message automation for new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic sending of reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
05
Abandoned cart recovery with segmented messages
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Targeted mass campaigns segmented by tags for specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve engagement
Automation reduces manual work and increases efficiency
Personalized messages help recover sales and keep customers informed
Integration with e-commerce systems streamlines communication flow
Expand the use of automations to update shipping and confirm orders, and enhance segmentation for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.