automatically welcome new customers with message
Active automationSegmented communication to improve the RIVOX customer experience
RIVOX uses automations and segmentation to engage clients and optimize online sales of orthopedic products.
Summary: Helps recover sales opportunities, reduces manual team work, keeps customers informed, and creates an efficient sequence for repurchase and engagement.
A feature connected to the client's real routine.
RIVOX is an Argentinean online store selling orthopedic products, focused on offering ease of purchase, secure payment, and shipping nationwide, serving people with orthopedic needs and interested in health and well-being. Improve communication with customers through automations and segmented campaigns to increase sales efficiency and customer satisfaction.
Use automations to welcome new clients, recover abandoned carts, and remind about pending payments, in addition to bulk campaigns with segmentation by tags to avoid spam and communicate with specific audiences such as new clients, at-risk customers, inactive clients, and recent buyers.
01
Abandoned cart recovery
02
Redução de trabalho manual
03
Segmented and personalized communication
04
Keeping the customer informed throughout the purchase process
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam by keeping clients informed and engaged during the entire purchase and post-purchase process. Setup of welcome automations, cart recovery, and payment reminders, combined with segmented campaigns that use tags to direct specific messages to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 15reminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
Recent use: Order Completed: one-time use
Recent use: Welcome: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of welcome messages for new clients
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic sending of reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Recovery of abandoned carts with segmented messages
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Mass campaigns segmented by tags for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid spam and improve engagement
Automation reduces manual work and increases efficiency
Personalized messages help recover sales and keep clients informed
Integration with e-commerce systems facilitates communication flow
Expand the use of automations for updating shipping and order confirmation, as well as enhancing segmentation for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.